Having gone through bankruptcy in the 1990s and sold off its major characters for enough cash to survive, a financially shaky comic book company decided to stake much of its future on a $140 million movie about the origin of one of its second-tier characters -- a smug, generally obnoxious arms dealer -- with a script that had already been rewritten several times.
The movie: Iron Man, released on this day in 2008. It saved the company, grossed over $585 million worldwide, launched the Marvel Cinematic Universe, turned the once-uncommon post-credit scene into a strategic storytelling tool, and redefined how blockbusters are built.
But what would have happened if Iron Man had failed? That’s your video for today.
driftglass: 32.2 Feet Per Second Squared.
The Brad Blog: ‘86 47’ or ‘Weekend at Donnie’s’: ‘BradCast’ 4/30/2026.
The Status Kuo: Bursting Hegseth’s Bubble.
Attention space nerds! NASA's Curiosity and Perseverance rovers capture sweeping Mars panoramas.
Round Up by driftglass of the Professional Left Podcast and Science Fiction University
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