Trump Superstore Going Out Of Business

The large store along Interstate 40 near Knoxville, TN is selling off its entire inventory.
By Ed Scarce — August 23, 2026

Tennessee Brando (Brandon Fuson) lives near the store in Eastern Tennessee, one of the reddest areas of the country. He's noticed the downturn in business just by driving past the Trump Superstore often.

Source: The Independent

A large store in Tennessee that exclusively sells President Donald Trump merchandise is closing, and it is due to a lack of shoppers.

The store is located along Interstate 40 near Knoxville, Tennessee and its exterior has massive Trump billboard, banners, and a brick outhouse labelled the "Democrat Superstore" make clear what kind of goods the shop is slinging.

But now the shop is selling off its remaining inventory at a 50 percent discount, Slate reports. It's going out of business, and its owner, identified as William 'Bill" Hays, admitted the closure is due to lack of customers.

He made the admission to Slate while he was pushing back against another story, published in Knox News, that claimed he was shutting down because he was retiring and moving south.

"The girl that reported that did not know what she was talking about,” Hays reportedly said. “I’m not retiring, not moving down, but we own two condos in Naples... Yes, I am old and I am 80, and I do own condos and other businesses. I don’t know why the hell she said I was 80, anyway.”

He theorized that the reporter didn't want to "say we were closing for lack of business, but that’s why we’re closing,”

The original story appeared in Slate, titled If You Want to Know How Trump 2.0 Is Really Going, I Suggest a Visit to the Dying Trump “Superstore"

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